Useful Questions On Prudent Products Of
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There are about 20 cents of vitamin C in it, and about 5 to 6 cents of other ingredients, and then the tube is about 20 cents and the box is about 10 cents. I mean, the product costs less than a dollar.” The rest is the cost of testing, formulating, salaries, and other things, after which the brand takes a small net profit. It doesn’t spend any money on marketing except on its social media channels. There are no flowery claims on the packaging, but you can read very matter-of-fact explanations of what the ingredients do on the website. Beauty products as they’ve been traditionally sold and marketed, according to Truaxe, are “just a bunch of fluff being created, a bunch of fluff being bought, and a bunch of fluff being sold.” Why is The Ordinary always running out of stock and taking forever to deliver stuff? Fans of the brand are resigned to waiting for things — it’s almost a joke among loyal customers at this point. Waiting several weeks for products is not unusual.Basically, the company grew too fast and couldn’t meet demand. Truaxe says it isn’t something it does on purpose to create demand. He tells the story of the brand’s super-popular Glycolic Acid 7% Toner ($8.70), which was sold out before it even hit shelves, despite the fact that 150,000 units were made. “We had made promises to everybody that, ‘It's coming back, don't worry about it,’” he says, “But we actually couldn't fulfill the existing orders so it never came back in stock. And so it just basically became the biggest joke.” By signing up, you agree to our Privacy Policy and European users agree to the data transfer policy.
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